Fast food flameout

By Paul R. La Monica, CNNMoney
2009-4-17 12:56:09

NEW YORK (CNNMoney.com) -- Cheap is chic. The recession has proven that.

But what really hammers home the point is that fast-food restaurants are doing everything they can to lure consumers in with value meals.

It's hard to avoid commercials touting big bargains from the likes of McDonald's (MCD, Fortune 500), Burger King (BKC), Wendy's (WEN) and Yum Brands' (YUM, Fortune 500) Taco Bell, not to mention privately held Subway.

Taco Bell is offering nachos for as cheap as 79 cents. A buck and change can get you a double cheeseburger at McDonald's or a Whopper Jr. (the plural, according to an old Onion bit poking fun at William Safire, is Whoppers Jr.) at Burger King. And if you're more flush with cash, five dollars allows you to wolf down a foot-long hero at Subway.

	Investment Basic Investment Overview Investment Approache Fundamentals Data Investment Stories www.fxj108.com	Fast food flameout By Paul R. La Monica, CNNMoney 2009-4-17 12:56:09 NEW YORK (CNNMoney.com) -- Cheap is chic. The recession has proven that. But what really hammers home the point is that fast-food restaurants are doing everything they can to lure consumers in with value meals. It's hard to avoid commercials touting big bargains from the likes of McDonald's (MCD, Fortune 500), Burger King (BKC), Wendy's (WEN) and Yum Brands' (YUM, Fortune 500) Taco Bell, not to mention privately held Subway. Taco Bell is offering nachos for as cheap as 79 cents. A buck and change can get you a double cheeseburger at McDonald's or a Whopper Jr. (the plural, according to an old Onion bit poking fun at William Safire, is Whoppers Jr.) at Burger King. And if you're more flush with cash, five dollars allows you to wolf down a foot-long hero at Subway.